Anytime Fitness Australia partners with independent full-service agency, The Hallway, marking the initial chapter of an exciting new partnership.
Intimidation is the main barrier to signing up for a gym membership. There are too many people who feel that the gym is a place where they’ll feel out of place and where they won’t ﬁt in. ‘Find your fit’ seeks to undo this misconception that is holding so many people back from achieving their fitness goals. It aims to celebrate our diverse 600,000+ membership base – from our Smoko Locos to our Evangelistas and more.
The Hallway led the suite of film executions across BVOD and online video, OOH, social and display.
Anytime Fitness’ Chief Marketing officer, Caitlin Bancroft, says, “Our ambition is to be Australia’s most welcoming gym, open to anybody regardless of where they’re up to on their fitness journey. Through ‘Find your fit’, we’re celebrating gym goers in all their forms in a fun way that puts inclusion at the heart of our brand.”
The Hallway Chief Commercial Officer, Simon Lee, adds, “One of the greatest pleasures of creating this campaign was working closely with Anytime Fitness Franchisees to get first-hand insight into the wonderful variety of people that frequent their gyms. We’ve allowed ourselves a little creative licence, but all the character types you see in the “Find your Fit” films are based very much on real gym goers. The message is clear, simple, and inclusive: whoever you are, you will find your fit at Anytime Fitness.”
The ‘Find your Fit’ campaign will run from September 2023.
Check out the TV Commercial below: